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Phone book listing, news paper ads and business cards are still useful ways of atracting new customers. But, if you want the attention of today's purchasers, you have to be on the web. You need your own web real estate branded to you or your business....
With the growth of Facebook and Twitter over just a short time a smart businessman realizes the power of these as business tools. You have to engage you coustomer socially. What better testament to your business expertise than a good report in the public eye....
Smart phones already outnumber PC's 8 to 5. In the past when someone recives your URL they would wait until they could access a PC to visit. Today they immediately visit on a mobile device. If your site is not mobile optimized they will have a hard time interepiting what they see and may never buy your product or service....
When pepole do a local search they want to know who has what they want, where they are and how they be contacted. Most local searches are done through Google on mobile devices. Over 60% of people that use local search act on the results the same day. So, your business needs to to be found in Google local searh.